About Untangled Web

My name is Bill Kelter and, while I didn't spend the early 90s in a lab in Switzerland inventing the World Wide Web, I have been here since the early days of Netscape, with its pet-centric home pages in clunky fonts and blindingly-bright aquamarine backgrounds. When I was cutting my teeth, I was probably even responsible for a gaudy creation or two.

I came to Web design and Internet development by way of another hot 1990s trend: "downsizing". After my corporate management position was eliminated, I had a large amount of time and a small severance package on my hands, and almost no clue how my computer worked, except that it had cost me $2,000, so there was probably something else I should be able to do with it besides rudimentary word processing and sending email via my Prodigy account.

I spent several months learning Photoshop and Web design, at home and through Portland State University, and co-founded my first company in early 1997. We were later absorbed by a larger Internet development company, where I experienced every good and bad cliche of the dot-com era. I took my lumps during the Internet boom and experienced all the wretched excess and wild-eyed hoopla uncorked in the name and the expense of the New Economy, and got to experience yet another cliche of the era when the company perished in the high-tech implosion of the early decade.

I formed Untangled Web in 2002 and officially opened for business in 2003. An Oregonian for most of my life and a Portlander at heart, I moved my business across the river to Vancouver, Washington in January 2005. The parking is better, and it only takes me five minutes to get to the store and back.

My mission is helping businesses sell their products, their services, and their message as simply and clearly as possible; answering the phone on the first ring, and never calling the job done until the customer is happy. Businesses and delivery systems may have evolved, but my commitment to quality and client satisfaction is as strong as the day I delivered my first newspaper in 1975.